Digital Piracy Protection & Applied Security - Images, Audio, Video & Multimedia

Giovanni™ in Action: A Brief Tour

Blue Spike has crafted an electronic authentication and auditing system for digitized media that is extremely robust. Using a technique that weaves the watermark into the very fabric of the media, Giovanni embeds a watermark payload that survives even the most sophisticated hostile attacks, embedding a persistent auditing mechanism into all your digital media assets.

With Giovanni’s Forensic watermark, a transaction number is fed into the Encoder at distribution. An abstract of the number - the actual watermark payload - is woven into copies of a song vended via download or CD or DVD using a cryptographic key generated specifically for that track. The transaction number can be associated with a consumer, a distributor or a manufacturer - or any actor in the value chain.

A Forensic watermark has two principal roles. First, it is a potent piracy deterrent, placing trace data into songs that can be mapped to the responsible party. Second, it gives content owners a means of auditing distribution channels with the highest degree of intelligence on the movement of their assets when they are found on pirate servers or out-of-channel.

Once a pirated song is located on an unauthorized server, the content owner decodes the watermark with the corresponding track key. The watermark is mapped back to the data associated with the transaction that produced that unique copy of the song.

Copyright © 1997-2013 Blue Spike, Inc. Giovanni, Scrambler, the Blue Spike logo, and the Giovanni logo are trademarks of Blue Spike, Inc. "Didya Use Protection," "Digi Use Protection" and "recognition, recognition, recognition" are also trademarks of Blue Spike, Inc. "Blue Spike" and "Giovanni" are registered trademarks. All other trademarks are the property of their respective owners. The Company reserves the right to make alterations or amendments to the information in this document and/or product specifications at its discretion. No freedom to use patents or other intellectual property rights is implied by the publication of materials on this Web site or to off-site documents to which it directs readers. Send comments and suggestions to

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